Unlocking the Mom Market: Bright Mountain Media’s MomLife Panel Turns Parenting Insights into Profit

Bright Mountain Media, Inc. (OTCQB: BMTM) has been quietly building a powerhouse of parent intelligence—and the results are starting to roar. 🚀

Meet MomLife

Launched in September 2023, MomLife unites Big Village Insights’ data-crunching know-how 📊 with Wild Sky Media’s storytelling finesse ✍️. Cutting-edge tech plus deep demographic & psychographic profiling means brands can understand moms with pinpoint accuracy—and speak to them in ways that truly resonate. 👩‍👧‍👦✨

Meet MomLife

Why Moms Matter

Senior VP Jennifer Adams reminds us that moms steer $2 trillion in buying power across every product category. 🛍️ MomLife converts that clout into practical, real-time guidance, letting campaigns hit the mark the first time.

Numbers That Impress

• Revenue up 104 % in the first nine months of this year (to $29.4 M from $14.4 M). 💹
• MomLife alone contributed $750 K in the first half of 2024. 💵

A VP at a global gaming giant called MomLife “a secret weapon” for keeping messages fresh and relevant. 🕹️🎯

Future Outlook

CEO Matt Drinkwater sees MomLife as both a new product and an organic revenue stream. He believes merging granular consumer insights with media delivery will continue to lift ROI for agencies and in-house teams alike. 📈✨

About Bright Mountain Media 🌐

Bright Mountain brings advertising, marketing, technology, and media services together under one data-driven roof. Its family of brands includes Big Village Insights, Deep Focus, Wild Sky Media, and BrightStream. More at brightmountainmedia.com.

Forward-Looking Statements ⚖️

This release contains forward-looking statements subject to risks and uncertainties. For details, see “Risk Factors” in Bright Mountain Media’s 2022 Form 10-K and subsequent SEC filings. The company assumes no obligation to update these statements unless required by law.