The AI Parenting App Helping Parents Thrive with Personalized Guidance 👨‍👩‍👧🤖

February 14, 2024 — Parent Lab, a leader in modern parenting solutions, has unveiled Era, an AI-powered app designed to give parents instant, personalized support tailored to their child’s unique needs.

Unlike generic parenting advice, Era bridges the gap between theory and practice—helping parents apply evidence-based strategies in a way that fits each child’s personality. Rooted in attachment theory, mindfulness, and behavioral science, the app delivers real-time, child-specific insights.

Why Era Matters 🌟

“Parents today face overwhelming, often conflicting advice,” explains Joshua Iwata, CEO of Parent Lab and father of two. “Without cultural benchmarks or clear generational models, many feel uncertain in their roles. With Era, we want to restore parents’ confidence in their instincts while supporting children’s growth.”

Era empowers parents to rely on both intuition and science. Rather than focusing on control, it encourages observation, reflection, and understanding of the “why” behind a child’s behavior.

What Era Offers 📱

• Daily Practice Sessions (5 minutes): Quick exercises to troubleshoot issues like potty training, picky eating, discipline, or burnout.
• Child-Specific Insights: Based on temperament and attachment quizzes, providing tailored recommendations.
• Evidence-Based Support: Backed by psychologists, educators, and global research.
• Real-Life Accessibility: Available at home, during school pick-ups, or late at night—whenever parents need it most.

Era’s philosophy: when parents build secure, nurturing bonds, they foster resilience, emotional health, and lasting connection with their children—values that carry forward to the next generation.

Affordable and Flexible 💡

• Free Trial: 7 days
• Subscription Plans: $11.99/month or $79.99/year (iOS only at launch)

By combining technology with empathy, Era makes modern parenting less overwhelming and more empowering.